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The 8 to 80 brands are what Howard Lindzon is interested in. These brands appeal to individuals from the age of 8 to 80, and you'd want to be invested in them to beat the average market. That's why a company like Netflix keeps growing. Whoever logs into Netflix can find something entertaining, hassle-free. Everyone can order something on Amazon, and in less than two days, a box shows up at the door. Love it or hate it, McDonald's name makes you salivate. That's the power of 8 to 80 brands.
Since 2016 when I started following his 8-80 mass appeal portfolio, he has dropped a few and added a handful of stocks, but he has held up to the most through the ups and downs of the market. Just remember, the buy/sell dates are based on when I see his 8-80 portfolio updates and don't necessarily match the exact time he added them to his portfolio but should be close.
The bottom line is, invest in well-run companies in growing markets and stick with them. It doesn't get easier than that. Intelligent investing is not difficult.
Dare to be great and don't accept the mediocrity of the market average, just like Howard.
Take a look at Howard's portfolio by clicking on the 'Investment Ideas' page, and if you have not subscribed to his daily newsletter, you should do so. I've been a reader of his work for years.