Why do we share our fundraising campaign with our users?
We're taking a new approach in the startup world: an open investment campaign. Instead of relying entirely on traditional Silicon Valley investors, we're opening up the investment opportunity for anyone interested in owning a stake in our growing business with as little as $150.
It's truly exciting to be part of this leap forward in democratizing the startup investment market.
Republic, a leading private investment platform, is hosting our campaign. I'd like to invite you to check out our deal page, and I'd love to have you on board in any number of ways:
Thank you once again, and I look forward to telling you more about Stock Card and our vision for the future of individual investing.
Fortune favors the intelligent,
– Hoda, Founder and CEO, StockCard.io
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Stock Card Team
The digital advertising theme consists of companies that sell, buy or manage advertising spaces
on digital mediums such as mobile phones, in-apps, video, audio, written content, and any other
emerging digital channels. It also includes companies that make the buying and selling process
automated, more efficient, and easier through data, analytics, or software development. Sources
According to ARK Invest, by the end of 2021, global digital advertising totaled $440 billion,
which is 62% of the total advertising market, and it is expected to grow at an 11% compounded
annual rate in the next eight years to $1 trillion by the end of 2029. Source
Drivers of Growth
Trends to Watch
The important question is whether consumers' concerns and regulators and device-makers responses through the elimination of the 3rd party cookies and limiting cross-app tracking are
barriers to digital advertisement growth in the coming years. Companies such as The Trade Desk have developed new solutions, and companies such as Alphabet are tweaking their
approach, and consumers may still voluntarily provide access to their information.
Blockchain and Advertising:
There are two advantages to the blockchain platform. The first one is in its ledger structure.
This means once you spend money online, everyone in the network knows that money is being
spent. So, advertising blockchain can create more transparency on buying which ad inventory.
But a more exciting aspect is the ability to reward users for the advertisements they see
through tokens and enable them to share their profile and information only with companies
and ad providers they like. Assuming it is pretty easy for a user to set up an identity and
decide what to share and with whom to share, the platform can reward the user for watching
or interacting with specific ads with tokens. There is a blockchain project called Brave that
plans to achieve something similar, and it would be interesting to track its progress. Source.
Stock Card Digital Advertising Theme
There are several sub-segments in the digital advertising market. Traditionally, market research companies divide the industry based on the medium. For example, mobile and social advertising are two of the most common subsegments of the overall market. However, at Stock Card, we focus on the ways stock market investors would prefer to divide the market and invest in them. As such, we created the following sub-segments:
The world of digital advertising is wide and ever-expanding. Naturally, some companies could
still be a part of the theme, but either there aren't too many of them, or their focus is too
arrow or adjacent to the core digital advertising activities that we exclude from the list.
Theme Creation & Refresh Methodology
To create and refresh Stock Card's Digital Advertising theme, we followed a few steps:
How To Use It
Use the search bar on StockCard's website to look for and access Stock Card's digital advertising theme and its subsegment.
You can also use those themes to create a digital advertising Screener of stocks or ETFs that
meet your additional fundamental or technical filters.
OUR PARTNER PAUL ESSEN CELEBRATES 3 YEARS OF HIS PORTFOLIO
5 tips from Paul about investing for long-term growth
Our portfolio creator Paul Essen is ringing in 3 YEARS of the Freedom Portfolio, updated on Stock Card!
Like any sensible investor, he isn’t breaking a sweat when his stocks go through a rough patch. Here are 5️⃣ gems he shared from his journey!
1️⃣ Paul sticks to his guns. He is open and transparent about these past few quarters underperforming because he has 20 years of experience that keeps him level-headed when his long-term plays aren’t going up 100% of the time.👀
2️⃣ With the rapid growth that boosted his Freedom Portfolio throughout 2020, this slowdown in growth doesn’t shake his confidence. A focus on diversification while shooting for innovative and disruptive companies is essential!
3️⃣ Forward-thinking companies can make all the difference, but you might not know when that difference is coming! His Square (SQ) stock traded flat for over a year until it suddenly exploded at the onset of the pandemic and the increase of cash app payments.
4️⃣ You should always revisit and review your portfolio. Paul is reconsidering the strength of some key stocks. For example, Disney (DIS) has nearly doubled in his portfolio but has underperformed the S&P, possibly due to the streaming war, parks, or other factors.
5️⃣ According to Paul, the underlying theme of his changes this quarter was concentration. In other words, trimming off the losers dragging him down and beefing up his more successful positions. You can read his full quarterly review here on his site:
BONUS PARTNER PORTFOLIO
To find all of Pauls picks, visit his portfolio on Stock Card
💥 Bonus 💥 Want to stay up-to-date in real-time with the Freedom Portfolio? As of today, it’s up 260%! Follow it on Stock Card to stay in the loop ⬇️
WHY MASTERCARD IS SO DOMINANT
5 tips from our partners' analysis of this payment processing industry leader
When inflation surges, this dominant payment processing stock will come out on top! Mastercard (MS) is up more than 8000% since it went public!
Our partners Brian Feroldi and Brian Stoffel dug into the stock to see if it was worth a buy. Here are 5️⃣ gems they shared!
1️⃣ #MS operates one of the largest payment processing networks in the world! It is the middle man between consumers and merchants, keeping the movement of money quick and painless.👀
2️⃣ Mastercard is using the massive amount of data it has gathered to generate another lucrative stream of revenue by offering subscription offerings like cybersecurity and identity verification services. This optionality is valuable!
3️⃣ The nature of the Mastercards payment processing services add to its “network effect.” The more merchants use #MS, the more consumers do as well. The companies and individuals that use #MS find it inconvenient to switch afterward.
4️⃣ The company has management that is shooting to expand its optionality by expanding its share of the market with merchants, extending its service to benefit consumers, embracing new networks in banking, digital identity, and more.
5️⃣ While it is losing some ground in terms of competitive advantage because of other companies like Visa, the stock still landed well in the “investable” range for Brian and Brian’s ratings.
Check out their full analysis!
BONUS PARTNER PORTFOLIO
Check out the Anti-fragile Portfolio for high-conviction picks
💥 Bonus 💥 To keep themselves held accountable, both Brians keep their portfolios on Stock Card. Brian Stoffel regularly adds to his Anti-fragile portfolio with all his top stocks. Follow it for updates!